Factors affecting egg consumption in young consumers

Submitted 2020-06-11 | Accepted 2020-07-09 | Available 2020-12-01 https://doi.org/10.15414/afz.2020.23.mi-fpap.1-6 The research was carried out on consumers aged 20 to 30 years. The survey was conducted among the young population, on a sample of 200 respondents; male (M, n = 100) and female (F, n = 100). Respondents were asked to answer three sets of questions: a) egg quality indicators; b) which are the benefits of consuming eggs compared to other animal products; and c) which are the disadvantages of consuming eggs. A Likert scale (min = 1, max = 5) was used to evaluate the responses on the factors that influence egg consumption. The respondents (M 4.50 : F 4.11; P 0.05). Interval estimation of the mean values μ in male and female populations was made. The research indicates the attributes that consumers value when choosing and buying products, which can serve as a future guide for egg producers. 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