Approaches to the Construction of Public Trust of China's Nonprofit Organizations

Nonprofit organizations(NPO) are playing an increasingly greater role in China's social transformation.However their development is also facing severe challenges.Especially with the emergence of a series of NPO-related scandals and corruptions,the public trust of NPO has declined and resulted in very serious crisis of trust.Therefore,it is of great realistic significance to remold the image of NPO and promote the construction of NPO's public trust.Starting from the connotation of NPO,the writers of this article make an analysis of both the inner and outer causes for the decline of NPO's public trust and put forward concrete approaches to promoting the public trust construction of China's NPO.