Can A User Guess What Her Followers Want?

Whenever a social media user decides to share a story, she is typically pleased to receive likes, comments, shares, or, more generally, feedback from her followers. As a result, she may feel compelled to use the feedback she receives to (re-)estimate her followers' preferences and decide which stories to share next to receive more (positive) feedback. Under which conditions can she succeed? In this work, we first investigate this problem from a theoretical perspective and then provide a set of practical algorithms to identify and characterize such behavior in social media.