Trust-Consensus Multiplex Networks by Combining Trust Social Network Analysis and Consensus Evolution Methods in Group Decision-Making

Social network group decision-making (SNGDM) develops rapidly because of the popularity of online connections among experts. The current SNGDM studies mainly focus on the influence of trust on the evolution of consensus opinions through a complex process. Some situations are ignored in the existing research when trust may negatively affect the decision-making process and trust relationships may be developed or interrupted during consensus negotiation processes. To overcome such limitations, we propose a consensus model based on the trust-consensus multiplex network by combing trust social network analysis and consensus evolution networks (CENs). We design an interaction mechanism between trust and consensus based on the dynamic experts’ influence which is computed by the multiplex PageRank centrality measure, especially focusing on the negative impact of trust on consensus. Besides, we compute consensus levels based on the density and intensity of CENs to determine when should the negotiation end. The proposed model can not only consider the mutual influence between trust and consensus in SNGDM, but also detect and analyze the negative influence of trust on consensus. An example examines the effectiveness of the proposed model and a comparative analysis shows its flexibility for studying the complex consensus situation of SNGDM.