Signal Briefings: Monitoring News Beyond the Brand
2021
Public relations (PR) professionals are responsible for managing an organisation’s reputation through monitoring entities of interest and wider industry news. Monitoring and tracking wide news spaces such as industry news can cause a significant work load on PR professionals. We present Signal Briefings, a system which uses a combination of clustering and ranking to produce a small set of impactful articles distributed as a periodic email in a scalable and efficient manner.
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