Differential Query Semantic Analysis: Discovery of Explicit Interpretable Knowledge from E-Com Search Logs

We present a novel strategy for analyzing E-Com search logs called Differential Query Semantic Analysis (DQSA) to discover explicit interpretable knowledge from search logs in the form of a semantic lexicon that makes context-specific mapping from a query segment (word or phrase) to the preferred attribute values of a product. Evaluation on a set of size-related query segments and attribute values shows that DQSA can effectively discover meaningful mappings of size-related query segments to their preferred specific attributes and attributes values in the context of a product type. DQSA has many uses including improvement of E-Com search accuracy by bridging the vocabulary gap, comparative analysis of search intent, and alleviation of the problem of tail queries and products.