“It’s freedom!”: examining the motivations and experiences of coastal freedom campers in New Zealand

AbstractLittle is known about the motivations and experiences of freedom campers – travellers who choose to camp in open public spaces rather than formal campgrounds. In particular, the ‘freedom’ in their practices has not been examined – despite this concept being central to tourism, and leisure activities more generally. This article fills a gap in knowledge by describing the perspectives and behaviours of freedom campers, and by analysing the freedom(s) they experience. It focuses on the New Zealand context, where freedom camping is increasingly popular, especially at the coast. Over summer 2014–2015, we surveyed freedom campers at beachfront sites in three case study areas. The 61 participants characterised coastal freedom camping as a place-based activity, centred on locations offering views and leisure opportunities. Camping sites were typically selected on the basis of place appeal, recommendations and opportunity, rather than prior planning. Respondents indicated that freedom camping is a choice, ...