Study on the Intention Characteristics of Fujian Residents Travelling to Taiwan

Along with the launch of personal travel to Taiwan,it has unsealed a new chapter of tourism cooperation between Fujian and Taiwan. As the open window to Taiwan,Fujian exerts an inestimable important influence on Taiwan's tourism. Based on a large number of data obtained through the market survey,the paper conducts an empirical analysis on the intention of Fujian residents travelling to Taiwan,summarizes the intention characteristics of Fujian residents,so as to provide a useful reference for the development of tourism between Fujian and Taiwan.