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Effect of a persuasive message and normative arguments, on advertising attitudes and purchase intention in ecological cosmetics
Effect of a persuasive message and normative arguments, on advertising attitudes and purchase intention in ecological cosmetics
2020
Fernando Marroquín Ciendua
Marithza Sandoval Escobar
Myriam Sierra Puentes
Keywords:
Advertising
green advertising
Cosmetics
Persuasion
Normative
Norm (social)
Psychology
Correction
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