A Servitization Process for Small and Medium-Sized Manufacturers

To improve competitiveness of a manufacturing company through enhanced experience values of customers, service elements are added to a product. The servitization process could take many different routes reflecting various properties of the manufacturing firm and its business contexts. A comprehensive servitization process of the high-level strategy decision and the low-level specific product-service systems design method have been developed at the Service Design Institute of Sungkyunkwan Universty. The servitization case of a small furniture manufacturing company is described in this paper to demonstrate the utility of the servitization method.