Culture characteristics and construction model of Quanzhou private enterprises of shoes

In view of the construction of enterprise culture,document analyses were made of the enterprise culture of Quanzhou private enterprises of shoes in the process of brand management.This enterprise culture—"no pains,no gains","starting from scratch","family based"bring vigor to the culture of private shoe enterprises in Quanzhou,but it is generally far from systematic and scientific.Suggestions are presented to solve the problem,namely the orientation of core concepts as well as strategic implementation guaranteed by principle and regulation specification and so forth.It will provide important reference for the construction of enterprise culture.