Technical Theme Analysis of WeChat Graphic Based on Domain Science and Technology Information

In order to enhance the WeChat communication influence and effect in the field of scientific and technological information, this paper explores the relationship between the technical theme of WeChat public account and the WeChat communication in the field of scientific and technological information. Taking the “Advanced Energy Science and Technology Strategic Information Research Center” WeChat public account as an example, this paper uses the singular value decomposition algorithm to cluster the WeChat technical theme, and calculates the WeChat communication index of each technical theme. Based on the calculation results, this paper analyzes the overall of technical themes, the correlation of technical themes and the typical graphics of technical themes. This work has a certain guiding and reference significance to the operation of the WeChat public account in the field of scientific and technological information.