Socio-Economic Barriers to Adoption of Electric Vehicles in South Africa: Case Study of the Gauteng Province

Electric vehicles (EVs) were introduced into the South African market in 2013, and their adoption rate has been very low. There are limited existing studies covering consumer perceptions towards EVs in Africa and, thus, this study investigated possible socio-economic barriers present in the South African automotive market that impede the adoption or consumer purchase intention of EVs. The survey was conducted in the Gauteng Province in South Africa using questionnaires comprised of Likert-type questions. The analysis was conducted using statistical methods comprising mainly of frequency tables and Chi-squared tests on contingency tables. The findings of the study on barriers to adoption of EVs in the market highlighted the high purchase price, high battery price, and high likelihood for owning a secondary vehicle based on the current circumstances as the main purchase intention barriers that the respondents in the Gauteng Province accentuated. However, generally the willingness to buy EVs was high for a majority of the factors that were presented. With these perceived positive opinions from respondents, it is down to government and private companies to provide a conducive environment for the consumers.