Automobile Recall Data Treatment: Trend Analysis and Purchase Impact
2015
As a consequence of the National Highway Traffic Safety Act of 1966, there exists a complete data set of safety-related automobile recalls in the US. Attempts to use these data in marketing-related studies have proven to be marginally successful. A data transformation is described that permits better use of this nformation,and its application is illustrated for treating industry trends and subsequent impact on domestic/import sales.
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