The Real Estate Investment Strategy on the Case of SUNING Appliance Group

In China, it is widely recognized that real estate investment can provide long-term profit from which three generations of the family may obtain a benefit. Since the ancient times, the real estate investment has been one of the most popular ways of personal investment. Present research on real estate investment in our country is restricted to insurance companies. A large number of the top 500 enterprises invest in real estate distinctively. Why are so many companies zealous in the investment? How real estate investments benefit companies? This paper is expected to provide solutions through the case study of SUNING Group Co., Ltd.