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Theoretical perspectives on consumer behaviour – attempt at establishing an order to the theories
Theoretical perspectives on consumer behaviour – attempt at establishing an order to the theories
2012
Ruth Kaufmann-Hayoz
Sebastian Bamberg
Rico Defila
Christian Dehmel
Antonietta Di Giulio
Melanie Jaeger-Erben
Ellen Mathies
Georg Sunderer
Stefan Zundel
Keywords:
Consumer behaviour
Social science
Psychology
Social psychology
Epistemology
Correction
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