Seasonal Differences in the Cost and Engagement of Facebook Advertisements for a Physical Activity Smartphone App.

Celine Northcott,Rachel G. Curtis,Svetlana Bogomolova,Tim Olds,Corneel Vandelanotte,Ronald C. Plotnikoff,Carol Maher

Seasonal Differences in the Cost and Engagement of Facebook Advertisements for a Physical Activity Smartphone App.

2021

Celine Northcott
Rachel G. Curtis
Svetlana Bogomolova
Tim Olds
Corneel Vandelanotte
Ronald C. Plotnikoff
Carol Maher

Purpose:To evaluate the performance of Facebook advertisements for a physical activity smartphone app at different times of the year.Design:A repeated cross-sectional study examined the cost and en...

Keywords:

smartphone app
Psychology
Advertising
physical activity

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