Consumo ecológico: estudio exploratorio sobre el comportamiento de mujeres en Colombia
2020
This article shows results of pro-environmental
attitudes, opinions and ecological behaviors from the
perspective of Normative Focus Theory. This
qualitative and exploratory research analyzed a group
of women linked to a social network oriented towards
interests of this public. For this, semi-structured
interviews were conducted, using qualitative
techniques of information analysis and textual data
analysis methodologies through text mining.
Existence of practices and customs that reveal a
receptive and positive attitude towards environmental
problems of the women consulted are showed in this
paper. There is also a strong need to teach members
of their families about environmental awareness,
seeking to encourage good habits through practice
and example. Likewise we find that information that
comes from members of their families or friends
either through direct interaction or mediated by social
network generates more credibility than other media
or people.
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