The Research about Influential Factors of the New Network of Community Based on Behavior Psychological of Audience

picked the article on the motives of users toparticipate in the new network community has carried on the empirical research.Study found that users have utility was associated with a significant networkcommunity scale and influence use intention, did not find any subjectivecrowding out, user has evaluationed one network community is not affected byits size, but will respond to this. Thus, a new network community not only toattract users with high quality service, also want to provide the correspondingeconomic incentives, facilitate users to actively participate in.