Jan Tschichold: contrast in theory

Jan Tschichold was a brilliant typographer who dramatically influ enced graphic design and printing with his contrasting theories of design. He began as a proponent of the so-called "new typography" and then pursued the revival of more traditional styles. Because Tschichold's diametrically opposed theories about typography continue to appeal to a large audience, this exhibit of his evolution as a typographer is use ful and important. This exhibit is an overview of his writings and typog raphy concentrating on his dramatic stylistic changes. The exhibit is accompanied by a poster, annotated catalog, and descriptive labels.