SAM: Dynamic and Social Content Delivery for Second Screen Interaction

Social media services offer a wide range of opportunities for businesses and developers to exploit the vast amount of information and user-generated content produced via social media. In addition, the notion of TV second screen usage -- the interleaved usage of TV and smart devices such as smartphones -- appears ever more prominent, with viewers continuously seeking further information and deeper engagement while watching movies, TV shows or event coverage. In this work-in-progress contribution, we present SAM, an innovative platform that combines social media, content syndication and targets second screen usage to enhance media content provisioning and advance the user experience. SAM incorporates modern technologies and novel features in the areas of content management, dynamic social media, social mining, semantic annotation and multi-device representation to facilitate an advanced business environment for broadcasters, content and metadata providers and editors to better exploit their assets and increase revenues.