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The More Informative, The Better: The Effect of Message Interactivity on Product Attitudes and Purchase Intentions
The More Informative, The Better: The Effect of Message Interactivity on Product Attitudes and Purchase Intentions
2014
Holly Ott
Sushma Kumble
Michail Vafeiadis
Thomas Waddell
Keywords:
Interactivity
Marketing
Advertising
Business
Psychology
Correction
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