Social-Media-Based Knowledge Sharing: A Qualitative Analysis of Multiple Cases

Social media continues to proliferate. This article presents a qualitative analysis of twelve cases of social-media-based knowledge sharing. The analysis reveals six categories of knowledge sharing in the social context. The analysis indicates that personalization of the organization entities and socialization of the participation on social media for knowledge sharing are two key success factors. The findings suggest that the social dimension, which has been absent from the traditional knowledge management models, broadens the scope of sustainable knowledge sharing practices in the digital society.