Analysis of Lemon Company’s Cross-Border E-Commerce Logistics Distribution Mode Selection

A detailed study of cross border e-commerce of lemon company has been done, it analyzes and summarizes its business products, main consumer objectives, existing logistical distribution model and combines the status of logistical operations of Lemon Company to analyze the logistical aspects of Lemon Company. Existing problems and factors that affect the choice of the logistical company's distribution model are analyzed in detail. An index system for the selection of cross-border e-commerce logistical distribution models has also been constructed. Existing logistical system has been comprehensively analyzed through expert scoring and other methods. Quantitative scoring of the index factors of the distribution model has been computed using the analytic hierarchy process and Matlab. Final comprehensive score of the three types of logistics distribution modes of the cross-border e-commerce company has been computed. A choice has been made for the logistical and distribution mode suitable for Lemon Company which can be used as overseas warehouse and distribution mode.