A study on the factors affecting consumer's adoption toward environmentally friendly car - Hybrid car

The aim of this study is to understand the consumer in the country of Malaysia which is one of the most developed countries in Southeast Asia. The study is being carried out to explore the consumer buying behavior in hybrid vehicle (HV). The objective of this study is to study which factors affect consumers hybrid vehicle buying decision. In addition, the study also in-depth analyzed whether there is any relationship between influencing factors and demographic factors such as gender, income, education and age. SPSS version 20.0 has been used for analysis the data information. 500 respondents will be selected to fill the questionnaire. The finding of this study provided empirical results to academician and vehicle producer in the field of green vehicle buying behavior in Malaysia.