Pull cloth mechanism of gilding press or die-cutting machine

The utility model discloses a pull cloth mechanism of a gilding press or a die-cutting machine. The pull cloth mechanism comprises a machine body, a piece of pull cloth and a wind-up roll provided with a torsional spring, wherein one end of the pull cloth is wound on the wind-up roll. The pull cloth mechanism is characterized in that a rack is installed on the machine body, and a guide rail is installed on the rack. The pull cloth mechanism further comprises a moving frame which is installed on the guide rail through a sliding block, a motor and a gear wheel are installed on the moving frame, the motor is in transmission connection with the gear wheel, the gear wheel is meshed with the rack, and the other end of the pull cloth is fixed on the sliding block. According to the structure of the pull cloth mechanism, the pull cloth can be pulled out and wound up automatically to be matched with conveying processes of aluminum foil of the gilding press, and the pull cloth mechanism is convenient and simple to use, and improves the automatic level of the gilding press or the die-cutting machine.