Can CE Reduce Food Wastage? A Proposed Framework

There is a constant tussle between sustainability and effective resource utilization. With the current consumption pattern of make, use, and dispose, we cannot think of a sustainable future. Circular economy (CE) aims at waste minimization through optimal resource utilization, environmental protection, and other socio-economic benefits. The present study presents a CE perspective for reducing food wastage. Further, the study highlights how behavior reasoning theory (BRT) plays a crucial role in shaping consumers’ attitude toward wastage of food. The present study also presents a theoretical framework wherein CE is tested as a moderator leading to pro-environmental behavior. The study is expected to provide valuable contributions on the CE front and its possible implications for theory and practice. CE adoption is also critical for sustaining the current food production to meet the ever-increasing demands of an ever-growing population.