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Tong Nguyen Phuong Thanh
Tong Nguyen Phuong Thanh
brand identity
Self-brand
Credibility
Psychology
Brand loyalty
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The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty
2020
Nguyen Ngoc Dan Thanh
Nguyen Duc Thanh
Le Thi Thanh Thuy
Do Minh Thuy
Nguyen Thi Thanh Thao
Tong Nguyen Phuong Thanh
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