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Skiera
Skiera
Computer science
Business
Selection (genetic algorithm)
Advertising
New media
6
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27
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Comparing methods to separate treatment from self-selection effects in an online banking setting
2013
Journal of Business Research
S. Sonja
Leeflang
S H P.S.H. Peter
Skiera
B. Bernd
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Citations (1)
Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection
2012
International Journal of Research in Marketing
Leeflang
Skiera
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Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs
2011
European Journal of Operational Research
Hinz
Skiera
Theysohn
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The impact of new media on customer relationships
2010
Journal of Service Research
Hennig-Thurau
T. Thorsten
Malthouse
Carl E.C. Edward
Friege
C Christian
S. Sonja
Lobschat
L Lara
Rangaswamy
A. Arvind
Skiera
B. Bernd
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Citations (20)
Evaluating channel performance in multi-channel environments
2007
Journal of Retailing and Consumer Services
S. Sonja
Dekimpe
G. M.G. Marnik
Skiera
B. Bernd
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Einsatzmöglichkeiten der Matching Methode zur Berücksichtigung von Selbstselektion
2005
S. Sonja
Skiera
B. Bernd
Böhm
M. Martin
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Citations (1)
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