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Frank J. Mulhern
Frank J. Mulhern
Psychology
Advertising
generation y
China
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Thirty years and “I'm still Lovin’ it!”: brand perceptions of McDonald's among generation Y and generation Z consumers in China
2021
Asia Pacific Journal of Marketing and Logistics
Bowen Zhang
Frank J. Mulhern
Yingying Wu
Margaret Xu
Wenqi Wang
Liang Gao
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