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M. Awais Shakir Goraya
M. Awais Shakir Goraya
University of Portsmouth
Empowerment
Marketing
Business
channel integration
Communication channel
2
Papers
18
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An integration of antecedents and outcomes of business model innovation: A meta-analytic review
2020
Journal of Business Research
Hongfang Zhang
Huilin Xiao
Yanling Wang
Mahmud Akhter Shareef
Muhammad Shakaib Akram
M. Awais Shakir Goraya
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Citations (3)
The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?
2020
Journal of Retailing and Consumer Services
M. Awais Shakir Goraya
Jing Zhu
Muhammad Shakaib Akram
Mahmud Akhter Shareef
Aneela Malik
Zeeshan Bhatti
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Citations (15)
1