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Fung-Fei Chen
Fung-Fei Chen
Marketing
Willingness to pay
Social cognitive theory
Phone
Social influence
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6
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Acceptance and Willingness to Pay for Mobile TV Apps
2013
PACIS | Pacific Asia Conference on Information Systems
Chen-Ya Wang
Hsia-Ching Chang
Seng-cho Timothy Chou
Fung-Fei Chen
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Citations (6)
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