Old Web
English
Sign In
Acemap
>
authorDetail
>
Salome Drechsler
Salome Drechsler
Marketing
Business
Willingness to pay
Prospect theory
Empirical research
1
Papers
18
Citations
0.00
KQI
Citation Trend
Filter By
Interval:
1900~2024
1900
2024
Author
Papers (1)
Sort By
Default
Most Recent
Most Early
Most Citation
No data
Journal
Conference
Others
Multi-unit price promotions and their impact on purchase decisions and sales
2017
European Journal of Marketing
Salome Drechsler
Peter Leeflang
Tammo H. A. Bijmolt
Martin Natter
Show All
Source
Cite
Save
Citations (18)
1