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Natalya Saldanha
Natalya Saldanha
RMIT University
Business
Marketing
Advertising
Product endorsement
Public relations
4
Papers
29
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A strategic view of celebrity endorsements through the attachment lens
2018
Journal of Strategic Marketing
Natalya Saldanha
Rajendra Mulye
Kaleel Rahman
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Who is the attached endorser? An examination of the attachment-endorsement spectrum
2018
Journal of Retailing and Consumer Services
Natalya Saldanha
Rajendra Mulye
Kaleel Rahman
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Citations (22)
Service system elements, value co-creation and well-being
2017
S Fitzgerald
G Laud
Mike Reid
Emily Chung
L. Farrell
Luke Kachersky
Kaleel Rahman
Linda J. Robinson
Natalya Saldanha
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The Dark Side of Connected Health Technology: How Connectivity Creates Exercise Addiction Among Conscientious Users
2016
ACR North American Advances
Sandy Fitzgerald
Luke Kachersky
Natalya Saldanha
Emily Chung
Lisa Farrell
G Laud
Kaleel Rahman
Mike Reid
Linda J. Robinson
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