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Mark J. Pelletier

University of North Carolina at Wilmington

6

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Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions

2021 Journal of Business Research
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TALKING TOGETHER: USING INTERCOLLEGIATE PODCASTS FOR INCREASED ENGAGEMENT IN MARKETING EDUCATION

2021 Marketing Education Review
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Get it Before it’s Gone: Understanding Scarcity Perceptions in Fashion: An Abstract

2019
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Experiential Purchase Quality: Exploring the Dimensions and Outcomes of Highly Memorable Experiential Purchases

2018 Journal of Service Research
- Mark J. Pelletier
- Joel E. Collier
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Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter

2018 Journal of Business Research
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#IHateYourBrand: adaptive service recovery strategies on Twitter

2017 Journal of Services Marketing
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Citations (42)