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Yi-Chun Ou
Yi-Chun Ou
Customer retention
Business
Customer delight
Marketing
Public relations
2
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42
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The interplay of customer experience and commitment
2017
Journal of Services Marketing
Timothy L. Keiningham
Joan Ball
Sabine Benoit
Helen Bruce
Alexander Buoye
Julija Dzenkovska
Linda Nasr
Yi-Chun Ou
Mohammed Zaki
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Citations (42)
Toward a further understanding of drivers of customer loyalty across economic conditions, industries, firms, and customers
2014
Yi-Chun Ou
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