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Tsunwai Wesley Yuen
Tsunwai Wesley Yuen
Royal Holloway, University of London
Masculinity
Advertising
extension
Psychology
Personality
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Can dissimilarity in product category be an opportunity for cross-gender brand extension?
2021
Journal of Business Research
Tsunwai Wesley Yuen
Marzena Nieroda
Hongwei He
Yunseul Park
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