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Marcial Lopez-Pastor
Marcial Lopez-Pastor
Business
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retail trade
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Commerce
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DEMAND IMPACT FOR PRICES ENDING WITH “9” AND “0” IN ONLINE AND OFFLINE CONSUMER GOODS RETAIL TRADE CHANNELS
2020
International Review of Management and Marketing
Marcial Lopez-Pastor
Jesús García-Madariaga
Joaquín F Sánchez
José Figueiredo
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