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David A. Aaker

University of California, Berkeley

189

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Winning against a dominant brand

2020
- David A. Aaker
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İmza hikayeler yaratmak : ilham veren ve ikna eden iletişim nasıl kurulur?

2019
- David A. Aaker
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Manajemen Ekuitas Merek : Memanfaatkan Nilai Dari Suatu Merek

2018
- David A. Aaker
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What Are Your Signature Stories

2016
- David A. Aaker
- Jennifer Aaker
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The Financial Information Content of

2016
- David A. Aaker
- Robert Jacobson
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What are Your Signature Stories

2016 California Management Review
- David A. Aaker
- Jennifer Aaker
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What Are Your Signature Stories

2016
- David A. Aaker
- Jennifer Aaker
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Marken brauchen eine Portfoliostrategie

2015
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Marken müssen mehr als einen funktionalen Nutzen besitzen

2015
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Contemplating the futures of branding

2015
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