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Griff Round

Manchester Metropolitan University

4

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When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory

2017 European Journal of Marketing
- Griff Round
- Stuart Roper
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Untangling the brand name from the branded entity: The conceptualisation and value of the established brand name

2015 European Journal of Marketing
- Griff Round
- Stuart Roper
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How Important is the Brand Name of an Established Product to Consumers

2011
- Griff Round
- Stuart Roper
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Empirical Exploration of Brand Name: Encountering a Corporate/Consumer Co-creation Process

2009
- Griff Round
- Stuart Roper
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