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Jonas Colliander

Stockholm School of Economics

22

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649

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Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising

2021 Journal of Advertising
- Ksenia Rundin
- Jonas Colliander
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The Effects of Communicating Passion in Advertising: How Messages Like “We Love What We Do!” Shape People's Product and Brand Evaluations

2019 Journal of Advertising Research
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“This is fake news”: Investigating the role of conformity to other users’ views when commenting on and spreading disinformation in social media

2019 Computers in Human Behavior
- Jonas Colliander
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Screen size effects in online data collections

2019 Journal of Consumer Marketing
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Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness

2019 Journal of Communication Management
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“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts

2019 Computers in Human Behavior
- Carolina Stubb
- Jonas Colliander
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Vacation Posts on Facebook: A Model for Incidental Vicarious Travel Consumption:

2018 Journal of Travel Research
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'Snap happy' brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on instagram

2018 Computers in Human Behavior
- Jonas Colliander
- Ben Marder
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Bridging Theory and Practice in an Applied Retail Track

2018 Journal of Marketing Education
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Watching Others Receive Unearned Superior Treatment: Examining the Effects on Tourists Who Receive Less Than Their Peers:

2018 Journal of Travel Research
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