author-photo

Bernd H. Schmitt

Columbia University

162

Papers

12252

Citations

Citation Trend

Filter By

Papers (162) Sort By

Journal Conference Others

R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles:

2021 Journal of Marketing
Show All
- Source
- Cite
- Save
Citations (0)
Our Journal, Our Intellectual Home

2021 Journal of Consumer Research
Show All
- Source
- Cite
- Save
Citations (0)
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries:

2020 Journal of Marketing
Show All
- Source
- Cite
- Save
Citations (61)
Transforming the Customer Experience Through New Technologies

2020 Journal of Interactive Marketing
Show All
- Source
- Cite
- Save
Citations (62)
Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology

2020
Show All
- Source
- Cite
- Save
Citations (0)
Inner Values Also Count: Algorithm Types Drive Consumer Adoption of Robotic Technologies

2020 ACR North American Advances
Show All
- Source
- Cite
- Save
Citations (0)
Phonology and Semantics in International Marketing

2020
- Shi Zhang
- Bernd H. Schmitt
Show All
- Source
- Cite
- Save
Citations (0)
Wow, That's Great! The Effect of Phatic Cues in Chatbot Conversations.

2020
Show All
- Source
- Cite
- Save
Citations (0)
A “crescendo” model: designing food experiences for psychological well-being

2020 European Journal of Marketing
Show All
- Source
- Cite
- Save
Citations (0)
An Experiential View of Food Design Thinking: Expanding Consumer Centricity for Food Well-Being

2020
- Lia Zarantonello
- Bernd H. Schmitt
Show All
- Source
- Cite
- Save
Citations (0)