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Sumitra Auschaitrakul

University of the Thai Chamber of Commerce

15

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15

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Search modality effects: merely changing product search modality alters purchase intentions

2021 Journal of the Academy of Marketing Science
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Soul Inside the Machine: Product Morphology Influences Consumer Valuation

2020 ACR North American Advances
- Sumitra Auschaitrakul
- Dan King
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Affect‐based nonconscious signaling: When do consumers prefer negative branding?

2020 Psychology & Marketing
- Dan King
- Sumitra Auschaitrakul
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Symbolic Sequence Effects on Consumers' Judgments of Truth for Brand Claims

2019 Journal of Consumer Psychology
- Dan King
- Sumitra Auschaitrakul
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3K Soul Inside the Machine: Product Morphology Influences Perception of Immaterial Qualities and Consumer Valuation

2019 ACR North American Advances
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K10. the ACRonym Effect: ACRonym and Buzzword Use Lowers Consumer Persuasion

2018 ACR North American Advances
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L11. Consumer Search Mode Produces Unintended Marketing Consequences

2018 ACR North American Advances
- Dan King
- Sumitra Auschaitrakul
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G11. Sensory Placebo Effects: the Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes

2018 ACR North American Advances
- Dan King
- Sumitra Auschaitrakul
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5-U: When Do People Make Affectively Negative Self-Presentation?

2017 ACR North American Advances
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13-K: the Fit Between Depth of Self-Disclosure and Self-Construal on Consumer Evaluations in Peer-To-Peer Markets

2017 ACR North American Advances
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