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Mozard Mohtar

University of Malaya

5

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13

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The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda

2021 International Journal of Consumer Studies
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Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model

2021 Entrepreneurship Research Journal
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THE IMPACT OF NEED FOR COGNITION, AND SENTIMENTAL HUMOUR ON ADVERTISING AND BRAND ATTITUDE: DOES NEED FOR AFFECT INFLUENCE THE RELATIONSHIP?

2019
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Tourists’ perceptions and expectations for gastronomic experience

2019
- Mozard Mohtar
- Thinaranjeney Thirumoorthi
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Travel motivation among cross border tourists: Case study of Langkawi

2019 Tourism Management Perspectives
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Citations (12)