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Yu-Chien Chang

National Chengchi University

7

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19

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Country Branding Through the Arts - The role of museums in positioning a nation on the global market

2020
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Creating Value through the Performing Arts Festival: The Multi-Stakeholder Approach:

2020 Journal of Macromarketing
- Yu-Chien Chang
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Visual arts marketing in East Asia

2018
- Yu-Chien Chang
- Chloe Preece
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Challenges in Creating Hybrid Professionalism Knowledge

2018 IT Professional
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Challenges deploying complex technologies in a traditional organization

2015 Communications of The ACM
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Challenges of deploying complex technologies in a traditional organization - the case of National Palace Museum

2015 Communications of The ACM
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National Palace Museum and service innovations

2014 Emerald Emerging Markets Case Studies
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Citations (6)