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Robert W. Shoemaker

New York University

27

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2083

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The Effects of Free Sample Promotions on Incremental Brand Sales

2004 Marketing Science
- Kapil Bawa
- Robert W. Shoemaker
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Citations (179)
A Comment on Price-Endings When Prices Signal Quality

2003 Management Science
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Developing optimal pricing and inventory policies for retailers who face uncertain demand

1996 Journal of Retailing
- Saroja Subrahmanyan
- Robert W. Shoemaker
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A Research Agenda for Making Scanner Data More Useful to Managers

1994
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A Research Agenda for Making Scanner Data More Useful to Managers

1994 Marketing Letters
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Metric for Me!: A Layperson's Guide to the Metric System for Everyday Use With Exercises, Problems, and Estimations

1993
- Robert W. Shoemaker
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Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers and Purchase Quantity

1992 Psychology & Marketing
- Aradhna Krishna
- Robert W. Shoemaker
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Citations (43)
Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers, and purchase quantity

1992 Psychology & Marketing
- Aradhna Krishna
- Robert W. Shoemaker
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Citations (45)
Consumer Perceptions of Promotional Activity

1991 Journal of Marketing
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Consumer Perceptions of Promotional Activity

1991 Journal of Marketing
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Citations (173)