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Tana Cristina Licsandru

Newcastle University

6

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8

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Conflict in online consumption communities: A systematic literature review and directions for future research

2021 International Marketing Review
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Towards a Model of Inclusive Ethnic Advertising: An Abstract

2020
- Tana Cristina Licsandru
- Charles Cui
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An investigation into corporate trust and its linkages

2020 Journal of Business Research
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Standardization versus Adaptation of Brand Activism: The role of culture on millennial female consumers’ perception of Femvertising

2020
- R. Bhatt
- Tana Cristina Licsandru
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Towards a Model of Inclusive Ethnic Advertising: Structured Abstract

2019 AMS_AC | Academy Marketing Science Conference
- Tana Cristina Licsandru
- Cc Cui
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A Review of E-mass Customization as a Branding Strategy

2019 Corporate Reputation Review
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