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Zhen Ye
Zhen Ye
Xiamen University
Business
Industrial organization
Strategic alliance
Stackelberg competition
value
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Value co-creation and appropriation of platform-based alliances in cooperative advertising
2021
Industrial Marketing Management
Lu Zhang
Feng-Wen Chen
Sen-Mao Xia
Dong-Mei Cao
Zhen Ye
Cheng-Ran Shen
Gideon Maas
Yi-Meng Li
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