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Nigel F. Piercy

Cardiff University
University of Warwick
University of Wales

201

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7520

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Marketing Strategy and Competitive Positioning PDF eBook

2019
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Principles of Marketing PDF eBook

2019
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Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees

2018 International Journal of Human Resource Management
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EBOOK : Marketing Strategy & Competitive Positioning 6th Edition.

2017
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Case 9 Alibaba: Amazon plus eBay plus some

2016
- Nigel F. Piercy
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A map for market-led strategic change: using the model without getting lost!

2016
- Nigel F. Piercy
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Case 3 Business and the global obesity epidemic: who made us fat?

2016
- Nigel F. Piercy
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Case 4 Privacy: the new product for the 21st century

2016
- Nigel F. Piercy
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Market-Led Strategic Change: Transforming the Process of Going to Market

2016
- Nigel F. Piercy
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Strategic market choices and innovation: where to compete, where not to and what’s new

2016
- Nigel F. Piercy
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