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Rakhi Thakur

S. P. Jain Institute of Management and Research

14

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865

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Internet of Things-Based Intelligent Ontology Model for Safety Purpose Using Wireless Networks

2022 Wireless Communications and Mobile Computing
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[EXTENDED] Me and My Mobile Apps

2019 AMCIS | Americas Conference on Information Systems
- Rakhi Thakur
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The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship

2019 European Journal of Marketing
- Rakhi Thakur
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Influence of Display Ads on Additional Product Purchase

2019 AMCIS | Americas Conference on Information Systems
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The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application

2018 International Journal of Retail & Distribution Management
- Rakhi Thakur
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Customer engagement and online reviews

2018 Journal of Retailing and Consumer Services
- Rakhi Thakur
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Understanding Customer Engagement and Loyalty: A Case of Mobile Devices for Shopping

2016 Journal of Retailing and Consumer Services
- Rakhi Thakur
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A study on the impact of consumer risk perception and innovativeness on online shopping in India

2015 International Journal of Retail & Distribution Management
- Rakhi Thakur
- Mala Srivastava
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Community marketing: serving the base of the economic pyramid sustainably

2015 Journal of Business Strategy
- Rakhi Thakur
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Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

2014 Internet Research
- Rakhi Thakur
- Mala Srivastava
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Citations (244)